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Presenting Reports: Turn Data into Insights for Clients
Reporting on your campaign success isn’t just about showing clients charts and data. You need to be able to present reports in a way that your clients can connect to their business objectives. Showing...
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Industry Round-Up (18 Apr-24 Apr 2016)
TV and Digital Video are slowly converging, and last week’s updates from Google and Facebook were focused on making advertising campaigns across screens more seamless. With Dynamic Ad Insertion, Google...
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Getting Digital Leverage with Multiple Social Channels
As online users flock to social media, these sites have become more than just a place for reaching out to people—these turned into a marketplace for businesses. It’s not hard to stumble into a business...
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Industry Round-Up (25 Apr-1 May 2016)
Table of Contents Search Google Adds Feed Rules to Merchant Center, GTINs required starting May 16 YouTube launches Bumper Ads—new six-second TrueView ad format Social Facebook building standalone...
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What to Ask Web Design Clients and What They Should Know
At the heart of every web design client horror story is a failure of communication. While no one will know the brand better than the client, the web designer has the expertise to create a website that...
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Industry Round-Up (2 May-8 May 2016)
In This Article Search Google My Business API 3.0 Allows Managing Locations at Scale YouTube announces “Breakout Videos” Ad Package AdWords Editor 11.4 Adds App Marketing, Frequency Cap, Review...
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Online Reputation: Building a Stronghold for Clients
In This Article How Online Reputation Affects Businesses Gauging Your Client’s Online Reputation Compelling Strategy for Your Client’s Online Reputation Online reputation is not only about what people...
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Key Takeaways from Selling SEO the Right Way
“How do you become successful in selling SEO?” It’s a common question we get from clients when walking them through our methodologies. Selling SEO is no different from how you would pitch other...
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Industry Round-Up (9 May-15 May 2016)
In This Article Search Google AdWords Allows Choosing Different Attribution Models Google Main Search Results Wider, Title and Description Length Increased Social Facebook Expands Dynamic Ads to...
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Building Local Search Presence with Citations
In This Article Accuracy and Consistency Building Citations: Quantity and Quality Overall Local Reputation As customers have grown accustomed to learning about nearby businesses online, it’s become...
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